8pcs Ngk 2623 Standard Bpr6fs Inboard Marine Spark Plug Tune Up Kit Set Pr on 2040-parts.com
IN, United States
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BMW, Toyota to jointly develop a sports car
Fri, 29 Jun 2012BMW and Toyota Motor Corp. on Friday said they will develop a sports car together and cooperate in fuel cell technology, powertrain electrification and lightweight technologies. BMW CEO Norbert Reithofer and Toyota President Akio Toyoda signed an initial agreement at BMW's Munich headquarters to expand long-term strategic collaboration between the two automakers.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Volvo V60 Plug-in Hybrid at Geneva
Thu, 27 Jan 2011The Volvo V60 Plug-in Hybrid Yes, it’s yet another eco car, this time from Volvo. But as eco cars go the Volvo V60 Plug-in Hybrid does seem to have quite a lot going for it. Volvo confirmed back in 2009 that they would bring a plug-in hybrid to market by 2012, and it looks like they are very much on track as we learn they are planning on taking the V60 Plug-in to Geneva in March in what they say is almost production-ready form.