9" Ford 1350 Forged Yoke & Pulley Long Gforce Mark Williams Racing Nascar on 2040-parts.com

Rolls-Royce bolsters custom-car operation to meet higher demand

Rolls-Royce is expanding its "Bespoke" customization enterprise to keep up with an influx of buyers wishing to determine the final strokes on their vehicular masterpieces. The British luxury-car manufacturer will double the headcount for its Bespoke team by the end of the year. More than 50 designers, engineers and project managers will run the operation to meet growing customer demand.

Toyota smashes electric car lap record at Nurburgring

Toyota has set a new electric car record at the Nurburgring – with a silent but speedy 7min 47.794sec lap of the Nordschleife. You can watch the record lap in our video above. Ring specialist Jochen Krumbach was at the wheel of the Toyota Motorsport EV P001 racer, obliterating Peugeot's previous 9min 1.338sec record in the EX1 concept car.

Hyundai enlists London College of Fashion to raise awareness of Hydrogen Fuel Cell cars

The Hyundai ix35 FCEV (pictured) will get graphics from the LCF to promote FCEVs Even though car makers have been playing with the possibility of cars powered by hydrogen for years, it’s only now that an real-world FCEVs are starting to hit the road. Car makers certainly seemed to have made the hydrogen fuel cell a practical proposition for powering cars (although cost is still an obstacle), but that’s just the start of making FCEVs a viable option. Huge amounts of work need to be done to create a hydrogen refuelling network but, perhaps more importantly, car buyers need to understand that FCEVs are viable and that they exist at all.