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New Aston Martin DBS WON’T keep the ‘DBS’ badge

The replacement for the Aston Martin DBS (right) will look much like the One-77 (left) at the back The revised Aston Martin DBS – due to arrive later in 2012 – will take many styling cues from the One-77 and get a new name. Aston Martin are busy working on an updated DBS (which is why we’re about to get the DBS Ultimate Edition) and are aiming for a reveal by the Paris Motor Show in September. But this isn’t going to be just a facelift for the DBS.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Mazda Celebrates MX-5’s Quarter Century In Style

AS part of the MX-5’s 25th birthday celebrations, Mazda has released a limited edition version of its iconic roadster. The MX-5 Roadster Coupe 2.0-litre 25th Anniversary Limited Edition hits the showrooms in August and, to ensure its limited run status, just 1,000 individually numbered examples will be built. Crucially, in a testament to Britain's enduring love affair with open-topped motoring 750 units will be made available to UK customers, with number one being unveiled at this year’s Goodwood Festival of Speed on 26-29th June.