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SEMA 2013: What's Right By Rong

Preval Project Woody Blake Z. Rong Preval calls this the "Fairy Tale Auto Ambitious Project Rover," whatever that means. For the low, low price of if you gotta ask, spraygun enthusiasts Preval will transform your Range Rover convertible -- all the rage in the Michelle Pfeiffer days -- into something resembling The Flintstone's Beach Buggy had they decided to cash in their 401ks and retire to Manhattan Beach.

Porsche Museum opens 911 Identity exhibition

As the seventh-generation Porsche 911 hits the market, the Porsche Museum is honoring its brand-defining model with a new exhibition called 911 Identity. The display in the company's Stuttgart museum highlights each generation of 911, from the 1963 original through to the 2012 991, offering facts, figures and artifacts from their year of launch. As well as road going variants of the 911, motor sport versions are on show, from the 911 Carrera RS 2.7 Safari, through to the current 911 GT3R Hybrid, via the fearsome 935s of the 1970s and '80s.

For new CAFE rules, automakers place high-stakes tech bets

Game-changing 2015 fuel economy rules are forcing vehicle development teams to make high-stakes bets on expensive technologies--bets that will separate the winners from the also-rans. Not only do federal rules target a 2015 fleet average of 35.5 mpg, up from the current 27.5 mpg for cars and 23.1 mpg for light trucks; they force automakers to bet on different technology packages for each vehicle segment. Companies that do best at mixing technologies while keeping down costs will have an advantage when buyers wince at higher stickers.