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Brits prefer driving abroad
Mon, 16 Jun 2014BRITISH DRIVERS say they would rather drive abroad than in the UK because continental roads are less congested and in better repair. The lower price of fuel in continental Europe also attracts British drivers. Every year, 4.2 million British drivers head to Europe and research by the RAC shows the UK ranks only 24th when it comes to the quality of its roads.
Mercedes-Benz backs Smart with ads, deals
Tue, 12 Jul 2011Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.
Jaguar signs up Lana Del Rey to make the F-Type cool
Sat, 25 Aug 2012Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.