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Lexus launches 'Design Matters' campaign
Wed, 24 Apr 2013Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.
Volkswagen, Dogs & Star Wars – a Super Bowl Ad
Sun, 22 Jan 2012VW gets the dogs out for its Super Bowl Advert Volkswagen is planning a new Star Wars themed advert for the Super Bowl, this time with dogs singing the Star Wars theme. It may not be a big deal for us on this side of the Pond, but adverts in the Super Bowl are a very big deal for car makers in the US. Last year Volkswagen managed a viral hit with their ‘Little Vader’ take on Star Wars for the Super Bowl Ad, so they’re back this year with a variation on the same theme, with a choir of dogs barking out the Star Wars Theme.
News watch March 2012: today's auto industry news
Fri, 30 Mar 2012Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hour Friday 30 March 2012• Fiat is suffering from its decision to suspend new product innovation during the recession, argues ANE. It is losing ground on account of delays to its Punto range, which won't be replaced until 2014, and the ageing Bravo, which was launched in 2007 and has no successor in sight (Automotive News Europe)• Mercedes plans to build the new four-door coupe spun off the A- and B-class architecture at its new Hungarian factory (Automotive News Europe)• Opel denies rumours it may sell the Eisenach factory in east Germany where it builds the Corsa supermini (Automotive News Europe)• Mercedes is cutting the time it takes to build a car from 43 hours in 2008 to nearer 30 hours by 2015, according to production boss Wolfgang Bernhard.