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Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

BMW Vision EfficientDynamics Concept – Frankfurt catchup

BMW revealed the Vision EfficientDynamics Concept at Frankfurt CO2 targets – and the received wisdom that somehow the planet is dying because we drive cars – means car makers have to respond to the mood and produce ‘Eco’ cars. Which is a problem for makers of prestige and performance cars. How do they square the circle?

Noble Fenix Supercar – First Photo

The first picture of Lee Noble's Fenix Supercar Back in November we brought you news of eponymous supercar maker Lee Noble’s return to the world of high performance cars with his new company – Fenix Automotive. Lee had left the company that bears his name, but was obviously itching to get back to the fray with a car that reflects the great Noble’s of the past – including the very successful M12. The old Noble company has headed upmarket with its latest offering – the Noble M600 – but Lee intends the new supercar from Fenix to be a more affordable proposition – around £70k.