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Nissan 370Z Yellow – UK Limited Edition 370Z
Thu, 02 Jul 2009The Limited Edition Nissan 370Z Yellow has been launched in the UK It must have taken a think-tank months to come up with the name. You can imagine the brief: We’ve got this tarted up 370Z with loud graphics and an even louder paint job we want to punt to UK 370Z buyers who’ve got the arse because we haven’t brought the Nismo to the UK. You need to come up with a name that encapsulates everything the car stands for.
The Name Game: Why the next Buick will be called the Verano
Fri, 20 May 2011Verano means “summer” in Spanish, though it could easily be a type of coffee or even a brand of crystal. But the idea behind the latest Buick was to snare an upscale, forward-sounding name to lure to new customers. Buick could have gone with an alpha-numeric designation, or even dipped into its heritage for a storied moniker from the past.
Jaguar XF Sportbrake: It’s Dynamic
Fri, 31 Aug 2012Jaguar has released a new video of the XF Sportbrake highlighting its dynamic abilities as the Sportbrake nears Jaguar showrooms. Jaguar has learnt that a drip feed – within reason – of cars to come is a good way to keep interest piqued, and with the XF Sportbrake getting close to availability in Jaguar showrooms we get a new video highlighting its dynamic abilities. The XF Estate is a car Jaguar should have had from the start of the XF’s life (despite the lack of a 4WD XF at the time), but they’re working hard to make sure the Sportbrake gets market share at the end of the current XF’s life.