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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Ghosn wants to expand Daimler ties; calls alliance a ‘powerhouse'

With chatter swirling about potential expansion of the Renault-Nissan alliance, CEO Carlos Ghosn on Thursday put his support directly into expanding the automakers' relationship with Daimler AG. “We know we have a powerhouse,” Ghosn said in a media roundtable at the Paris auto show. “When you add the R&D of Renault, Nissan and Daimler, we are the largest in the industry,” Ghosn said.

Audi A3 e-Tron Hybrid revealed at Shanghai

Audi A3 e-Tron Hybrid Shanghai - yet another e-Tron Concept Where would we be at a major motor show without Audi and an e-Tron concept? So far we’ve had an Audi e-tron trundled out in everything from a super mini to a super car, and with a range of powertrains from a very sensible range-extender in the Audi A1 e-Tron to the frankly ludicrous claims of the first R8 e-Tron delivering 3,319lbs/ft of torque. What we get for Shanghai is the Audi A3 e-Tron.