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Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

LA Motor Show: Mercedes previews fast GLA compact SUV model

MERCEDES has unveiled an almost production-ready AMG compact SUV concept with a banzai 355bhp engine. The Concept GLA 45 AMG is the German company’s vision for a rapid car to rival the upcoming Porsche Macan, which like the Mercedes was also unveiled at the Los Angeles Auto Show. Using an extremely highly-tuned four-cylinder turbocharged engine similar to that first seen in the A 45 AMG hatchback, the GLA 45 AMG produces enough muscle to fire itself to 62mph in ‘less than five seconds’, according to Mercedes.

Design Contest: Citroen Creative Awards

Citroën is hoping to repeat its successful design and graphics competition, which began last year, with the launch of the 2011 iteration of the Creative Awards contest. The Citroën Creative Awards aims to find new talent by ‘opening up your ideas'. The inaugural competition from last year saw the winning roof and IP graphic design put into the DS3 and placed on public display on the Champs-Elysees.