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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Video: Design development of the 2015 Ford Mustang

Ford has released a series of videos coinciding with the world debut of the new Mustang exploring the exterior design, interior design and the color and materials behind the new pony. The three videos include exterior design director Joel Piaskowski with exterior design manager Kemal Curic, interior chief designer Doyle Letson with interior design manager William Mangan and Ford's group color and materials chief designer,  Susan Lampinen. Each take us through the key decisions made in their respective areas in the creation of the new, global Mustang.

Exclusive: Pierre Castinel resigns from Head of Design role at Tata

Tata's Head of Design, Pierre Castinel, has resigned from his post to accept a position at PSA, Car Design News has learned. Castinel was originally hired to develop the design direction and form a brand identity for Tata's full line of vehicles, including cars, pickups, SUVs, MPVs, trucks and buses, but things haven't been going well at the Indian automaker. According to insiders, Tata closed Castinel's design studio in the British midlands last year, forcing the UK-based team to move into the automaker's engineering center in Warwickshire.