91-96 Stealth 3.0l V6 Air Intake Maf Adapter + Filter on 2040-parts.com

Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

GM to build Cadillac ELR in Detroit

General Motors confirmed Tuesday that it will build the Cadillac ELR extended-range plug-in hybrid at the same plant that builds the Chevrolet Volt and Opel Ampera hybrids. GM said it will spend $35 million on the Detroit-Hamtramck Assembly plant to add the Cadillac. GM North America president Mark Reuss said production of the ELR is set to begin in late 2013.

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.