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Hyundai: Changing lives through football (video)

Hyundai, with Team Hyundai Ambassador Daniel Sturridge, are supporting the young unemployed through the streetfootballworld programme in the UK. We know that Hyundai has made great strides in transforming the public’s perception of the Hyundai brand, and that’s down to great product and great PR. But good companies aim to put something back in to societies they profit from, and Hyundai is doing exactly that through football.

Subaru BRZ (2012) insurance groups announced

Subaru has announced the BRZ sports car will fall into insurance group 30, with higher-end SE Lux models in group 31. How does the Subaru BRZ's insurance compare to its rivals? Tricky question, since the BRZ, as a £25k, rear-drive 2+2 coupe, doesn't have much in the way of brand new, direct rivals (save for its Toyota GT86 sister of course).

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?