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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Aston Martin V12 Zagato: Now it’s official

Aston Martin V12 Zagato - now it's official There was never any real doubt; Aston Martin will build the V12 Zagato as a road car. We told you so even before the V12 Zagato made its first appearance at Villa D’Este in the Spring. It was always a given.

Infiniti's Andy Palmer talks world domination

Along with the news of a new Infiniti global flagship sedan, we sat down with Nissan/Infiniti vice president Andy Palmer to discuss the brand's new goals and the challenges it'll face achieving them in a competitive global market. Why is Nissan becoming so ambitious with Infiniti? In today's industry, 12 percent of the volume and 50 percent of the profits comes from the premium group -- defined by 13 nameplates.