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Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

UK car sales slump as credit crunch bites

By Nigel Wonnacott Motor Industry 07 July 2008 13:18 It’s finally happened. The new car market has succumbed to the economic slowdown and punters are staying away from showrooms in droves. Latest figures from industry trade body the SMMT showed an 11.9 percent fall in private sales in June 2008 to 83,425 cars.

Ford puts Volvo up for sale

Having spent most of the last twenty years carefully building up a portfolio of Prestige European car makers, including Jaguar, Land Rover, Aston Martin and Volvo, the last of these, Volvo, has now been put up for sale by Ford. This hardly comes as a surprise when you see the precarious state of Ford. It’s busy going cap-in-hand to the US government looking for a bail out, and selling off Volvo could add several hundred million pounds to its decimated balance sheet.