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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Fire risk Porsche in global recall

SPORTS car maker Porsche is asking more than 100 UK owners of the latest 911 GT3 models to stop driving them while tests go on following cases of vehicles catching fire. The advice, to 101 UK owners who have paid around £100,000 for their vehicles, has gone out to a total of 785 owners worldwide of the GT3s from the 2014 model year. Porsche said there had been two cases in Europe of cars catching fire.

BMW Active Tourer to debut at Geneva 2014 as BMW 2 Series GT

The BMW Concept Active Tourer will arrive as the BMW 2 Series GT BMW’s new platform for the new MINI isn’t just about providing a front wheel drive platform for MINI, but it will also be put to use in a new range of BMW FWD vehicles. That was previewed by the BMW Active Tourer Concept at the Paris Motor Show in 2012 (and again with the Active Tourer Outdoor Concept in the summer) and now the Active Tourer is heading in to production as the BMW 2 Series GT. The new 2 Series GT is the BMW answer to the Mercedes B Class, a compact MPV designed for moving people and their stuff around town, and Auto Express have learnt it will arrive at a Motor Show ‘Early in 2014′ (which we assume will be Geneva in March) as a production model ahead of a launch later in 2014.