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BMW i: the new electric car sub-brand launched

I spy something... beginning with i. That'll be the name for BMW's new sub-brand for its forthcoming electric vehicles (both pure EV and hybrid), announced today. Think of i as BMW M - a sub brand for the internet-savvy, eco-conscious, city-dwelling new premium car buyer. BMW's new sub-brand was launched with a live-streaming web conference from the BMW Welt complex in Munich on 21 February 2011.

Mercedes-Benz considering Aston Martin buyout

Mercedes-Benz is reportedly considering a deal to buyout sports car manufacturer Aston Martin, which would increase the firm’s current 5% stake in the British brand. Following a deal to supply AMG engines to Aston for its next generation of vehicles (hence the current 5% share), a buyout or even further investment in Aston Martin could be beneficial to both brands. On Bing: see pictures of the Aston Martin Lagonda SUV concept Find out how much a used Aston Martin costs on Auto Trader With Mercedes technical expertise and existing model range, it opens up potential new models to Aston Martin.

BMW i8 Winter testing (video)

The BMW i8 is caught on video cold weather testing We have video of the BMW i8 winter testing in deep snow, in what looks to be a a much closer to production i8. The BMW i8 has been floating around for nearly three years as BMW’s nod to an eco future for supercars. Starting with the Vision EfficientDynamics concept we saw back in 2009, BMW went on to reveal their ‘i’ Brand and reveal the  BMW i8 last summer. With the i8 not likely to hit showrooms until late 2013 or early 2014, BMW are out doing what car makers do and testing their new cars in extreme weather, this time it’s cold weather testing and footage of the i8 frolicking with the snow ploughs.