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Lexus grabs a piece of Kylie Minogue for the Lexus CT200h

Lexus are using the delectable Kylie Minogue to promote the CT 200h The Lexus CT 200h is a new dawn for Lexus. It’s the first time they’ve competed at the compact exec level and they need to turn the world on to the difference that is the CT 200h. So they’ve grabbed Kylie.

Land Rover Discovery Vision concept (2014) ‘see-through’ bonnet revealed

By Ben Pulman First Official Pictures 09 April 2014 10:22 Land Rover is set to unveil a new 4x4 concept at next week’s 2014 New York auto show, and not only will it preview the future design direction of an expanded Discovery-badged SUV range, but it’s packed with new off-road-aiding technology too. The design of the Discovery Vision concept remains under wraps until 16 April 2014, but ahead of its debut Land Rover has revealed the show car will feature its new Transparent Bonnet technology. Not quite.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.