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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

New Alfa Romeo MiTo & Giulietta Quadrifoglio Verde price & spec – costs from £20,210 & £28,120

The new Alfa Romeo Giulietta Quadrifoglio Verde (pictured) costs from £28,120 Alfa Romeo doesn’t have a huge amount to play with at the moment with its range in flux and plans to boost sales with new models. But although range-topping cars are not big sellers, they are good to shine a performance glow on the brand, which is why the Alfa Giulietta Quadrifoglio Verde and MiTo Quadrifoglio Verde (that’s the MiTo and Giulietta Cloverleaf to you an me) arrived at the Geneva Motor Show in March. Now both are about to go on sale in the UK, so we get prices and specs.

Saab’s Chinese Takeaway goes cold

Saab loses Hawtai investment There’s nothing worse than a cold Chinese; all congealed and unappetising. A reality Victor Muller woke up to today when the news broke that the much-trumpeted investment by China’s Hawtai in Saab had turned sour. But it wasn’t exactly unexpected.