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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Exclusive: Derek Jenkins to become Design Director at Mazda

Derek Jenkins, former chief designer at the Volkswagen Group design studio in Santa Monica, will become the new Director of Design at Mazda's R&D Design Center in Irvine, CA. Jenkins, who resigned from Volkswagen on March 17th, will be filling the position previously held by Franz von Holzhausen, who left Mazda in August last year to become Design Director at Tesla Motors. "I'm excited to take on something new," Jenkins told CDN.

2010 Cadillac SRX: A new standard for GM's luxury crossovers

A few years after Lexus touched off the luxury-crossover craze with its RX 300, Cadillac chose to offer the SRX--a completely different, angular tall wagon with a rear liftback built on its rear-drive CTS sedan chassis. Although the SRX was excellent, its showing in a marketplace seeking stylish RX-like crossovers wasn't good. Since it introduced the SRX as a 2004 model, Cadillac has sold a total of 120,000; Lexus sells about 90,000 RXs every 12 months.