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Man vs MiTo: Alfa MiTo races Iwan Thomas through London

Man vs Mito London Race Alfa Romeo sponsors UK Athletics (UKA) by divvying up cars to high-profile athletes. Good for the athletes; good for Alfa. So with the domestic athletics season upon us someone at Alfa had the bright idea of giving the MiTo and UK Athletics a bit of publicity by having a race.

Peugeot 308 R Concept stars at the 2013 Frankfurt Motor Show

Peugeot’s hot new 308 R Concept hatchback has the new mk7 Volkswagen Golf GTI square in its sights here at the 2013 Frankfurt Motor Show. The regular 308 hatch is also making its debut, showing quality Peugeot hope will rival the likes of Volkswagen and Audi, but with the rather racy looking 308 R, the French firm is after the performance crown, too. Please click the picture above to read more about the at the 2013 Frankfurt Motor Show    

Honda goes social with the Sounds of Civic songwriting contest

It seems all automakers are tapping the social-media networks these days. From the Ford Mustang Mayhem package to the Toyota Prius plural campaign, conventional wisdom is there's nothing a few thousand Facebook fans can't handle. The latest automaker to hop the train is Honda, which is sponsoring a creative songwriting competition called the Sounds of Civic to mark the debut of the 2012 Honda Civic.