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Market view: why the Jaguar XJ has an uphill battle
Fri, 10 Jul 2009By Glen Brooks Motor Industry 10 July 2009 16:11 It’s a sobering thought for Jaguar management that no matter how good the new 2010 XJ is, it’s never going to be a big seller. The global market for large executive saloons was in decline long before the Great Recession appeared, the buyers in this segment increasingly tempted by models as diverse as the BMW X6, Infiniti FX, Cadillac Escalade or Mercedes GL-Class crossovers and SUVs. The generation that was chauffeured in an S-class or XJ is retiring, with the owner-drivers who succeed them soon to be preferring a Porsche Panamera, Aston Martin Rapide or Audi A7.
Ford promote accessible & affordable technology in new campaign
Wed, 26 Jun 2013Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.
CES shows strong signs of health in 2010
Fri, 08 Jan 2010Like much of the rest of the economy last year, the consumer electronics industry had a tough time in 2009. Who wants to buy an iPod when you just lost your job? As a result, the industry finished the last 12 months with its first loss in 20 years.