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Honda to offer second-gen Element

Although the Element has been a disappointing seller, Honda plans to offer a second generation of its quirky crossover rather than treat it as an experiment. The company is hitting a key demographic with the Element that it does not reach with the vehicle's platform sibling, the CR-V, said John Mendel, American Honda Motor Co. executive vice president.

Gemballa Enzo MIG-U1 revealed

The Gemballa Enzo MIG-UI Update 12/1/2010: Gemballa have now sent us more details of the Gemballa MIG-U1 and a set of photos. Revealed is probably too strong a word, as it would appear that Gemballa are not overly keen to let anyone have any information on their Gemballa MIG-U1, a customised Ferrari Enzo created for the Gemballa Middle East Distributors the Illyas and Mustafa Galadari Group. Gemballa has taken Mustafa’s own Enzo and ‘Gemballa-ed’ it.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.