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Volkswagen Woofwagen – There’s a dog for every VW (video)
Thu, 31 Oct 2013There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.
Abarth 500C: Hot Fiat Convertible at Geneva
Wed, 24 Feb 2010Fiat are debuting the convertible hot Fiat 500 - the Abarth 500C - at the Geneva Motor Show It’s taken Fiat a very long time to catch up with the story we ran in July last year. We’d heard that Fiat were planning a hot version of the hugely successful Fita 500C – the convertible – in the form of the Abarth 500C. We then got confirmation that the Abarth 500C was coming in October and finally we’ve learnt that Fiat will be taking the new Abarth 500C to the Geneva Motor Show next week.
Toyota Auris Hybrid in the UK
Wed, 24 Jun 2009Toyota are to produce a Hybrid version of the Auris Toyota are planning on building – in the UK – a Hybrid version of the Toyota Auris. This will feature the same Hybrid platform as the Prius, which will give it a 98bhp petrol engine together with an 80bhp electric motor. But because the Auris is smaller than the Prius, and less well equipped, the new Toyota Auris Hybrid will come in at a lower price, which will pitch it below the Honda Insight – a key marketing advantage.