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Noble M600 new photos

Noble has sent us some proper sized image of the new Noble M600 We do love the look of this new Noble, but it is a big risk for the small company from Leicestershire. It is very much uncharted territory for them. They’ve had success building ‘Garden Shed’ cars in the £50-75k range for a few years now, but to suddenly catapult themselves in to real supercar territory with a £200k supercar is a big leap of faith.

Lexus partners with celebrity chefs

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.

Ford and IDSA to host 'Designing Innovation' live design panel discussion tomorrow

Freeman Thomas, strategic design director at Ford, will take part in a live design panel discussion on Wednesday 7 May. The panel, hosted by Ford and the Industrial Designers Society of America, will also include CEO of industrial design firm Fuseproject Yves Béhar, and Christopher Williams, business development director at product design and company Lime Lab. Topics will how technology plays a role in design; how designers shape consumer behaviors and responses to innovative products; and how products both stand out from and fit in with the world around them.