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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Lamborghini Gallardos recalled for fire risk

A safety recall for 1,491 2004-2006 Gallardo coupes and spyders was handed down by Lamborghini due to a potential faulty hydraulic hose in the power steering system that could, with an ignition source, start a fire. Owners will be notified within the next month if their car is one of the potential candidates for a “Disco Inferno.”

F1 Korean Grand Prix: Red Bull CGI Video

Red Bull treat us to a CGI of the new F1 track in South Korea The F1 Circus gets bigger and bigger every year as Bernie Ecclestone continues his aim to host a Grand Prix in every country that can scrape together a few hundred million to add to the bank of Ecclestone. And one of the newest to succumb to the charms of Bernie and F1 is South Korea. There have been doubts that South Korea would get their act together and have their shiny new F1 facility ready to roll for 24th October (next Sunday), but it looks like the track has been signed off for next week’s race.