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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Show Review: Salon Privé 2011

Salon Privé is billed as Britain's most elite car show and, with its lashings of pink champagne, lobster barbecue and attendees who look to have taken a wrong turn from the UK scripted-reality show, Made in Chelsea, it's certainly the glitziest. This year Salon Privé moved from its traditional home of The Hurlingham Club, just a (precious) stone's throw from the real-life set of the aforementioned show, to the grounds of Syon House in outer West London. Home to the Duke of Northumberland, Syon House's Italian Renaissance architecture and lush grounds provide a fitting background for such an event although those familiar with the locales of Villa d'Este on the shores of Lake Como, the Goodwood Festival of Speed in the heart of Lord March's idyllic West Sussex estate or the dramatic Californian coastline of Pebble Beach may be disappointed.

Ford Focus Estate (2010) at Geneva motor show

By Tim Pollard First Official Pictures 01 March 2010 17:41 Ford has shown off the new estate version of the Focus family on the eve of the 2010 Geneva motor show. The new Focus wagon is one of 10 bodystyles planned off Ford's new global C-segment architecture.The new third-gen Focus family doesn't come to the UK until spring 2011, and although the estate is likely to make up only a small proportion of UK sales, it is set to be the second biggest selling bodystyle globally, predicts Ford.New Ford Focus Estate (2010): the detailsRemind you of a Mondeo estate? It does us, especially in profile.