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Chrysler sets the pace as industry sales climb 8 percent

U.S. light vehicle sales--led by Chrysler--rose 8 percent in October to an estimated 1.02 million units, matching forecasts and enough to keep the industry's rebound on track despite ongoing economic uncertainties. It was the eighth consecutive month in which U.S.

Chrysler is set to invest $500 million in Toledo Jeep assembly plant

Chrysler Group plans to invest $500 million in its Toledo North Assembly Plant and hire a second shift of workers over the next year to build a new Fiat-based SUV for Jeep, as well as other vehicles. "This plant has been chosen to build the future Jeep SUV to replace the current Jeep Liberty that will be exported to markets all over the world," CEO Sergio Marchionne said at the plant Wednesday. "Jeep is at the heart of our plans to internationalize Chrysler, a process which is being accelerated by Chrysler's access to Fiat's distribution capabilities in Europe and Latin America." Toledo North is Chrysler's only assembly plant with only one shift of workers.

Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.