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Automotive Press Association Design Panel says autonomous cars will tear up design rulebook [w/Video]

Fully autonomous cars will challenge everything we know about car design to date, according to industry experts at the Michelin Challenge Design-hosted Automotive Press Association (APA) Design Panel. The APA members-only event, held at the Detroit Athletic Club, carried the theme of 'Driven/Undriven: The Duality of Tomorrow's Automobile' – the subject of this year's Michelin Challenge Design – and explored the design challenges and opportunities that will arise with the advent of autonomous vehicles. The APA Design Panel consisted of Jim Hall of 2953 Analytics, Chris Borroni-Bird, vice president of Strategic Development at Qualcomm and author of Reinventing the Automobile: Personal Urban Mobility of the 21st Century as well as Stewart Reed, chair of the Transportation Design course at the Art Center College of Design in Pasadena, California.

Update: Google self-driving car is really just a transportation pod

Google will launch its own fleet of autonomous vehicle prototypes – with no steering wheels and no gas or brake pedals – as the technology giant begins a new phase of its self-driving car project. Google designed the car and plans to have about 100 test vehicles that are fully autonomous with extra safety features, company co-founder Sergey Brin said during a conference Tuesday hosted by technology blog Re/code in Rancho Palos Verdes, Calif. > See how Google's autonomous car navigates city streets here The New York Times reported Tuesday night that a Detroit-area manufacturer is building the cars for Google, which declined to name the manufacturer, according to the Times' story.

Next Dodge Viper will shed some rough edges

Little by little we're getting a clearer picture of the next-generation Dodge Viper SRT10. During a conversation with Dodge boss Reid Bigland at the Los Angeles auto show, Bigland told me the redesigned Viper "will appeal to a broader segment of the market." The car is expected to debut in 2012 but is not likely to appear at the Detroit auto show, he says. Today's Viper is essentially a street-legal race car.