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Ford Mondeo Vignale Concept at the 2013 Frankfurt Motor Show

With the marques in its erstwhile premium brand portfolio having moved on to pastures (and owners) new, Ford looks a little lacking in the options when it comes to challenging at the plusher end of the global car market. Vignale is the Blue Oval’s response. “A unique upscale product and ownership experience” is how Ford was selling Vignale as the covers came off the Mondeo Vignale Concept car at Frankfurt 2013.

Hyundai i30 SR – a taste of Sporty Hyundai

Hyundai in Australia has revealed the Hyundai i30 SR, an i30 with a 2.0 litre petrol engine and a sportier edge. Hyundai in the UK defaults to its diesel engine offerings across almost its entire range, with the Golf challenging i30 offering only a 1.4 litre petrol with a very modest 98bhp apart from the diesel offerings. But Hyundai in Australia marches to its own beat and has rather bigger ambitions for the brand than Hyundai exhibit in most of the rest of the world, with thoughts about a Hyundai ‘Genesis’ luxury brand (although that seems to have come to nought so far) and their very own ‘Sporty’ take for the Hyundai range in the ‘SR’ model.

Alfa Romeo MiTo & Giulietta 5 Year Warranty – but be quick

The Alfa MiTo and Alfa Giulietta are to get a 5 Year Warranty from Alfa Romeo in the UK – but there’s a catch. What is it that makes car buyers brand loyal? It’s a good question, and if there was an easy answer car makers would be stealing each others customers at will.