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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Weekend Racing Preview: Alonso eyes F1 title; NASCAR hits Texas

Formula One Can Fernando Alonso make it three Formula One championships in Brazil on Sunday? After an amazing F1 season that has seen five drivers battling for the title, everything could be resolved at the penultimate race at Interlagos, but only if Alonso stays ahead of his rivals. The Spaniard's recent surge and win two weeks ago in Korea have put him in front at just the right time, and the title is now his to lose.

Mazda MX-5 Superlight at Frankfurt

Mazda has created a stripped-down MX-5 for the Frankfurt Motor Show - The Mazda MX-5 Superlight And it’s achieved its success by being faithful to its origins. It has stayed a small, light, nimble and fun little car. It hasn’t got big and bloated and been boosted by endless power upgrades or sullied by the latest high-tech.