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AW Design Forum: Nissan design boss challenges cookie-cutter design

Using provocative words such as “guilty” and “fearful,” Nissan Design America chief Bruce Campbell was blunt in his assessment of the current state of car styling: There's too much sameness. Speaking at the AW Design Forum on Thursday morning in Detroit, Campbell pulled no punches, pointing to the bad economy, global design--and fear--as reasons for blandness in sheetmetal. “We are guilty of this sameness.

Nissan expands Beijing studio

With the expansion of the Chinese market, the country's position in the automotive industry is increasingly important. Homegrown design elements look set to enhance brand competitiveness, while the on-the-ground knowledge garnered by Chinese studios is becoming invaluable feeding back into global companies. It's clear therefore that Nissan Design China (NDC) will play an increasingly important role in Nissan's global design network.

Pickup trucks battle over mpg

Coming this fall: The pickup wars resume, with a twist. Expect boastful claims of horsepower, torque, towing capacity and durability. But this year the Ford and Ram brands also plan to duke it out over fuel economy.