Wed, 13 Mar 2013
To promote the new seven-passenger Santa Fe, Pinterest campaign in which consumers can "pin" their way to winning an "epic" family playdate -- similar to the one featured in its register online and then create a Pinterest board titled, "Hyundai's epic playdate weekend," within their personal Pinterest account. Next they need to pin their favorite picture from the Hyundai Santa Fe board. Lastly, contestants are asked to pin at least four pics of their ideal "epic playdate" destinations or activities.
Mon, 01 Oct 2012
For years, Toyota Motor Corp. has put hybrids at the center of its powertrain-technology strategy, all but oblivious to the rapid fuel-economy advancements rivals have made in the humble gasoline engine. Meanwhile, Ford, Honda, Mazda, Hyundai, Volkswagen and others have turned to gasoline direct fuel injection and turbochargers.
Wed, 21 Sep 2011
...and Victor Muller smiles
Victor Muller never says die, and the news that Saab has, after all, been granted the right to court protection from its creditors for a period of reorganisation has vindicated his stubborn refusal to give up on Saab. The Court of Appeal in Gothenburg has this morning overturned an earlier judgement by the District Court in Vänersborg which rejected Saab’s application to get the court’s protection during a period of ‘reorganisation’, which you can read as ‘Waiting for the dosh to arrive from China’. The news last week that Rachel Pang – a director of Pang Da, one of Saab’s putative investors – has come out in a very bullish way about the prospects for the investment by Pang Da and Youngman getting the final rubber stamp from China’s NDRC in Beijing won’t have harmed Saab’s case one bit.