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Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

2014 Renault Megane Facelift: Price from £16,745 to £26,925

The facelifted Renault Megane (pictured) costs from £16,745 Renault has given the Megane a bit of a facelift for 2014, and the tweaked Megane debuted at the Frankfurt Motor Show in September. Now the new Megane has gone on sale in the UK – as a Hatchback, Coupe and Sport Tourer – with prices starting at £16,745 for the Expression+ 1.6 VVT 110 Hatch, rising to £26,925 for the Renaultsport 265 Coupe. The changes wrought by Renault for the Megane are relatively minor, with a new family nose (a lot like the new Clio), new lights, tweaked bonnet, new Renault badge and some very minor interior changes including the addition of Renault’s R-Link Media system as an option.

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.