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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Ford, GM post biggest drops, industry sales slump continues

Ford Motor Co. and General Motors posted the sharpest sales declines among major automakers as the industry headed toward its sixth straight monthly drop of more than 30 percent. Ford's March sales fell 42.1 percent and GM's were down 44.7 percent, for its fifth decline of more than 40 percent in the past six months.

Rolls-Royce Wraith revealed: Geneva Motor Show 2013

The Rolls Royce Wraith has been revealed as a 624bhp V12 Fastback with 590lb/ft of torque and a 0-60mph of 4.4 seconds. Rolls Royce claim the Wraith as the most dynamic car they’ve ever produced and, even though it is still the size of a football pitch, it actually sits on a shortened Ghost wheelbase with a wider track to make it a bit more nimble. Rolls Royce has also stiffened the Ghost’s suspension for the Wraith (although not too much) for a bit less roll and added a bit more weight to the steering.