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Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Volvo V60 Polestar production now underway

The Volvo V60 Polestar is now rolling off Volvo’s production line Last month Volvo revealed that the V60 Polestar would be a limited edition run of just 750 cars for the world, but that 125 of those will be heading for the UK – the largest market allocation of any country – and will cost £49,775. And now, seven months after Volvo confirmed the V60 Polestar for production, the first cars are heading off the production line at Volvo’s plant in Torslanda and heading off to their new owners. Although not as powerful as we’d expected, the V60 Polestar still offers an appealing performance package, with 345 bhp and 369lb/ft of torque delivering 0-62mph in an impressive 6.0 seconds.

Ferrari online auction to benefit victims of Italian earthquakes

The series of earthquakes that struck northern Italy this month did much more than temporarily halt supercar production. It resulted in the deaths of at least 24 people and caused hundreds of millions of dollars in property damage. Ferrari, whose hometown of Maranello is situated in the quake-stricken region, will conduct an online auction and contribute proceeds to the families of earthquake victims.