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Lotus announces Evora Sports Racer

When one hears the phrase “Lotus sports racer,” the classic Eleven comes to mind, especially in either raw aluminum or British racing green. Others might recall George Follmer's Lotus-Porsche, a Fuhrmann-powered beastlet of a 23 that won the US Road Racing Championship in 1965. This is not that.

Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Audi is set to show off LEDs and the S7 sedan in Super Bowl ad

Audi will air an ad during the Super Bowl for the fifth consecutive year. The company will use the big game to display the LED headlights on the juiced-up 2013 Audi S7 sedan. The ad's theme is still under wraps, but it will revolve around the benefits of LEDs, which Audi says is its signature.