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Automakers need love, not just quality, Strategic Vision study shows

Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.

College Exhibition: Pforzheim University Summer Show 2009

Germany's Pforzheim University recently held its summer degree show at the city's Congress Center for students in the school's Transportation Design program. The exhibition included work from nine graduating Masters' students and 13 Diploma students, as well as a Mercedes-Benz-sponsored project by MA students, a Renault-sponsored project by undergraduates in their 4th and 6th semesters and three Volkswagen-sponsored projects. Projects from the graduating MA students included: Porsche P'5200 Stephan Everwin Named after Porsche's product matrix - 5000 being the category for sport and 200 representing water - the Porsche Design sailing yacht considers the holistic sailing experience rather than just the product itself, "It's not about speed, but the experience," Everwin told CDN.

Renaultsport Megane teased

These car manufacturers do love to tease. One after another they come up with ways to ‘leak’ a little info, or present us with teaser images (like the Fiat 500C last week). And now Renault are playing the game ahead of the reveal of the Renaultsport Megane at Geneva in a few weeks.