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Back to basics for VW, says Walter de Silva

By Adam Towler Motor Industry 25 June 2008 13:01 It was an odd place for an inside line into what future Volkswagens will look like, but when head of VW Group design Walter de Silva invited CAR to the old Fiat Lingotto factory in Turin - now a conference and shopping centre – we could hardly say no. De Silva described VW as being immersed in a 'process of defining their design language' which could be read as ‘we’re still sucking our designer thumbs to see what happens’. Audi, De Silva said, had already been through that process and its design DNA was ‘understood by everyone in the company, right down to the smallest details'.

Who’s Where: Peter Horbury appointed Senior Vice President Design at Geely Group

Peter Horbury, presently Vice President of Design at Volvo Car Corporation, is set to join a growing roster of design directors who have relocated to China – the most recent being Gert Hildebrandt who was appointed Design Director at Chery Quantum Auto Co. (a joint venture between Chery Automobile, China's largest independent car manufacturer, and Israel Corp.) earlier this year. Horbury, who will be taking up a new position as Senior Vice President of Design at Geely Group, will be based in Sanya, in the Hainan Province of China.

KISKA opens new design studio

Austrian brand management and design company KISKA has moved its design studio into a modern new building in Salzburg, Austria, just a few meters from its former location. The new headquarters boasts state-of-the-art workstations and has been built to enable the firm to prepare for expansion and new challenges in the years to come. Designed by Hofbauer architects, the 4700m² building was built in just one and a half years.