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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

BMW to reveal Zagato concept at Pebble Beach

This weekend at Pebble Beach, Monterey and the Legends of the Autobahn, BMW will show off a handful of cars, the most intriguing of which is this Zagato concept. Basically looking like a swoopy version of the Z4, the Zagato concept will hold court next to the 2013 BMW 7-series, the Alpina B7 and more products from the M division, which is celebrating its 40th anniversary. Three vintage race cars will be out touring during the Motorsports Reunion, including the 1986 BMW-March GTP, the 1980 BMW M1 Procar and a 1975 BMW 3.5 CSL, the last of which will be piloted by BMW North America President and CEO Ludwig Willisch.

BMW brings Real Time Traffic Information (RTTI) to drivers

BMW Real Time Traffic Information (RTTI) Technology has made the driver’s life much easier in recent years, but there’s not much to make life easier when you get stuck at the back of a huge traffic jam. But BMW’s announcement that it will be offering Real Time Traffic Information (RTTI) in its cars will help. A lot.