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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Bristol Cars collapses into administration (2011)

Bristol Cars has collapsed into administration, it emerged overnight. The curio car maker from Bristol just couldn't make ends meet as sales dried up and the company's directors were forced to call in the administrators when it couldn't afford to keep the business alive. Recovery specialists RSM Tenon are handling the administration and hope to find a buyer for Bristol as a going concern.

Dassault Systèmes and Autodesign & Styling's 'Prague Experience' contest launched

Dassault Systèmes and AutoDesign & Styling magazine are looking for designs for everyday objects inspired by the Czech capital of Prague for their annual international design competition. The contest, which is open to designers from all over the world, calls for entries that are both user- and eco-friendly and reflect the character of Prague as a European city full of famous architecture and hundreds of monuments. Anne Asensio, vice-president of design experience at Dassault Systèmes and jury president for the past two years, said, "We are pleased to announce the third annual competition, and we have already introduced a small tradition.