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BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Contest: LA Design Challenge 2007

Audi Virtuea Quattro Designed at the Volkswagen/Audi Design Center California by Heather Shaw, Jae Min, Mattijs Van Tuijl, Karl Strahlendorf and Christian Schoen; the Virtuea Quattro is a single-seat autonomous driving machine. It functions as a solid unit at its core, while providing a myriad of possible holographic exteriors stored in a library and accessible through the vehicle's 'interactive holographic interface'.  Powered by hydrogen, the vehicle combines artificial intelligence with avenues of self-expression. The Virtuea's holographic exterior provides a variety of possibilities, allowing the driver to select from the most innovative designs from one minute to the next.

Imre Molnar's lasting legacy

When I hear people use the words "senseless" or "tragic" to qualify death, the grammarian in me shudders. It seems they're modifying an absolute -- like saying "very unique," which by the definition of unique means one of a kind and can't be modified further. Of course, the majority of deaths are senseless and tragic, so to qualify it darkens the lily.