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Hyundai incentive includes job loss insurance

During a focus group meeting in late November, Joel Ewanick, Hyundai Motor America's vice president of marketing, realized no matter how much cash Hyundai piled on the fenders, it probably wasn't going to get buyers into showrooms. Not when they were worried about losing their jobs. "The question for consumers right now is what is going to happen to their income in 2009," Ewanick told Automotive News.

SEAT lets the train take the strain

SEAT by Train from the Martorell Factory to the Port of Barcelona The building of this project started in 2005 -  a joint venture between SEAT and Autometro – as an innovative way to transport cars from the factory to the port, and has made a big difference to the traffic on Catalan roads in that time, taking more than 20,000 lorries off the roads and racking up a big saving in SEAT’s carbon footprint. Throughout 2008 the rail link transported cars on twice daily runs on double-decker carriages over 400 metres long, carrying more than 170 cars at a time. Try doing that on the roads!

One Lap of the Web: Mini challenges Porsche; kit cars; and brand loyalty

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. Mini wished the Porsche 911 a happy 50th anniversary.