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Nissan is latest carmaker to salute U.S. military members with special discounts

Nissan is now among automakers offering discount pricing for U.S. military members, the company confirmed last week. The Nissan Vehicle Purchase Program extends to all active and reserve members of the U.S.

Call For Widespread Use of Anti-Crash Car Tech

THE insurance industry’s research centre, Thatcham Research, has said that thousands of lives could be saved if there were Government incentives for drivers buying cars with anti-crash technology. According to the organisation, initial UK market data shows cars equipped with autonomous emergency braking (AEB) have 18% fewer third-party injury claims. Thatcham's chief executive Peter Shaw has called for support for his company's Stop the Crash campaign, which plans to ask the Treasury to introduce and fund a £500 incentive for those choosing to buy new cars with AEB fitted.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?