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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Mercedes-Benz hits 100,000 UK sales for first time

FOR THE first time in its history Mercedes-Benz UK has sold more than 100,000 cars in a year. The milestone car, an A 180 CDI Sport bought at Mercedes-Benz of Bristol, now belongs to Jamie Leigh Arndell, who works as Transport Manager at Bristol and Avon Group. “It was a lovely surprise to pick up my new car and be told I was the company’s 100,000th customer [this year],” she said at the handover of the car.

Mercedes-Benz B-Class aerodynamics tested [w/video]

Mercedes-Benz has produced a video testing the aerodynamics of its new B-Class – which it claims is the most aerodynamically efficient car in the world – using a wind tunnel and fluorescent paint. The W245-generation B-Class has the lowest aerodynamic drag in its segment with a Cd of just 0.26, thanks to features such as serrated front wheel arch spoilers, optimized cooling airflow and a Pagoda roof to help airflow over its profile. The car's aero properties were put to the test at the MIRA vehicle test facility in the UK using fluorescent paint in 60mph winds to highlight its flow dynamics, only visible under UV lights.