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Chevrolet touts Corvette 427 convertible with race driver Tommy Milner

The 2013 Chevrolet Corvette 427 convertible doesn't need any hype--the 505-hp V8, a 0-to-60-mph time of 3.8 seconds and a top speed in excess of 190 mph make a strong statement. Nonetheless, Chevrolet has enlisted the help of Corvette Racing driver Tommy Milner in a trio of 90-second videos to tout the 427 convertible. In our favorite, Milner talks about the car's aerodynamics, including the optional carbon-fiber splitter, that help keep the car glued to the ground for better control.

Honda CR-Z (2013): boost button, upped power and prices

Honda's hybrid CR-Z coupe has been given a light re-working, gaining extra power and a sporty boost system. There's also the subtlest of visual makeovers, and a price jump to boot: prices are up between £1830 and £2515 across the range. How much faster is the new Honda CR-Z?

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.