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Ford kills Mercury – boosts Lincoln

The Linclon Concept C - Lincoln's first C-Segment car? In what is probably the least surpring move by Ford the Mercury moniker has been consigned to the history books as Ford continues to rebuild not just its balance book but its brand. Having finally divested itself of its troublesome posh-badge crew of Jaguar, Land Rover, Aston Martin and Volvo, the only surprise is that the Mecury brand lasted this long.

UK Government cuts car aid, EV grants at risk

By Tim Pollard Motor Industry 30 June 2010 15:48 Britain's business secretary Vince Cable today fired a warning shot across the bows of the car industry, saying that subsidies would end and warning that the pledged £5000 subsidy off the first electric cars was in peril.'Our starting point is very clear,' he told delegates at an automotive summit arranged by the Society of Motor Manufacturers and Traders. 'We've moved on from the era of subsidies. We just have to be realistic about what's affordable.'Cable said the new coalition Conservative-Liberal Government had not yet decided whether or how to implement the new low-carbon vehicle subsidies promised under Labour, which had set aside £250m in initial funding.'It is still actively under consideration,' said Cable.

Volkswagen Beetle Dune concept for Detroit Motor Show

Volkswagen Volkswagen has announced a Beetle Dune concept will take to its show stand at the 2014 North American International Auto Show (NAIAS) next week – promising to bring a bit of beach buggy sunshine to the polar vortex chilled show halls of Detroit. So far VW has only released the pair of design concepts pictured here, but together with a few choice details you can clearly figure out what we’re dealing with here. The Dune is a Beetle that’s been given a rugged off-road makeover.