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Kia Soulster concept unveiled at Detroit auto show 2009

By Ben Pulman Motor Shows 12 January 2009 13:48 To rub salt into the wounds of the beleaguered Big Three, Korean manufacturer Kia unveiled its own version of the iconic American pick-up truck at the Detroit auto show. But rather than a ultilitarian flat-bed, the Soulster concept is something at the very other end of the scale, designed to drum up interest in the Soul (on which it's based) before the B-segment baby goes on sale later in 2009. The Soulster concept was penned at Kia’s LA design studio – where the original Soul concept was created – and while there are no current production plans, company insiders have said that the right reaction from American customers could see the Soulster become a reality.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Porsche plans a hybrid in every model line

Porsche is counting on hybrid drive to help reduce its fleet CO2 emissions. “In the future, we will have hybrid drive in every model line," development chief Wolfgang Duerheimer said. Earlier this year, Porsche launched a hybrid version of its Cayenne SUV.