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Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.

Ford resurrects Vignale name in an attempt to add premiumness to mainstream models

Ford is resurrecting the name of renowned Italian design house Vignale in an attempt to bring its mainstream models up market in Europe. Of course this isn't Ford's first experience of using a defunct carrozzeria for its range-topping models – remember Ghia? The first of these new models will be the Mondeo, which will appear with Vignale badging, lashings of chrome and quilted leather in Frankfurt next week.

Suzuki serves legal notice on Volkswagen

Suzuki serves legal notice on VW It looked a promising alliance, Suzuki and Volkswagen. VW wanted access to Suzuki’s know-how in emerging markets and Suzuki wanted access to VW’s technology, especially its hybrid stuff. But, just like many promising marriages, Suzuki and VW have been handbags at dawn for a while.