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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Kia Optima 2011 revealed

The 2011 Kia Optima will replace the Kia Magentis in the UK A week or two ago we reported on the first info on the 2011 Kia Magentis we expected to see at the New York Motor Show this week. But because we thought that Kia would change the name before bringing it to the UK and Europe, we headed that story up with both the Optima and Magentis moniker. But not this time.

Hyundai ix20 and facelifted i10 (2010) first photos

By Tim Pollard First Official Pictures 14 September 2010 14:48 After the design sketches, now it's the real McCoy: the new Hyundai ix20 mini-MPV.No surprises for guessing it's the Hyundai equivalent of the Kia Venga. Engineered and designed in Europe, the ix20 is the second car – after the bigger ix35 crossover – to adopt the family's new 'fluidic sculpture' design look.The ix20 will be on UK sale from November 2010. No word yet on the powertrains on offer, but we'd expect similar 1.1 and 1.4 petrols and 1.4 diesel as the similarly engineered Venga.Anything else at Paris 2010?